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Link Infusions Tuna
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Our Adverts

Over half a century of unforgettable TV advertising, means that John West are almost as famous for our commercials as we are for catching fish. Especially the ad about the fisherman trying to pinch the salmon from the kung-fu kicking bear. That was probably the most talked about commercial of its time and when you see it again it’s easy to see why.

We’re carrying on the tradition of great advertising in our latest TV commercials too, featuring some tall tales on the high seas starring our very own fishermen. You can also find out from these ads how to trace your can of John West fish right back to where it was caught.

2013 - Infusions Tuna

2015 - Infusions Tuna

Want to know which crewman is renowned for going with anything?

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2013 - No Drain Tuna

2013 - No Drain Tuna

Find out why 'the clue is in the name' for Eduardo Wobblechops.

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1998 - cruel sea

1998 - Cruel Sea

Find out what’s worse, rough seas or a tuneless old fisherman.

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1990 - Salmon

1990 - Salmon

A ‘great outdoors’ wildlife film featuring our great quality salmon.

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1988 - Red and pink salmon and tuna

1988 - Red Salmon, Pink Salmon & Tuna

Slick late 80’s camera-work makes our fish look as good as it tastes.

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1987 - salmon & tuna

1987 - Salmon & Tuna

We go a little arty to show our fishing boats in a brand new light.

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1985 - tuna steak

1985 - Tuna Steak

It’s fun in the sun on the ‘John West-Coast’ so grab your surfboard!

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1983 - Red Salmon

1983 - Red Salmon

Billy from the 1980’s makes a catch we’d be proud of.

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1977 - mackerel

1977 - Mackerel

The year of Saturday Night Fever and the launch of our new mackerel.

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1976 - sardines

1976 - Sardines

Yes, our sardines are plump, but don’t compare them to your sister!

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Promotional Content

Discover the story behind your can

Discover the story behind your can

Enter your can code and see exactly where your succulent wild fish came from.

Trace your can

Find out why we love fish so much

Find out why we love fish so much

Discover the many health benefits of our fish and learn about our latest innovations.

Why we love fish

Explore Old Sam's Cabin

Explore Old Sam's Cabin

Old Sam is ready to spill the beans on where the many bizarre items in his cabin came from. Brace yourself.

Old Sam's Stories