Over half a century of unforgettable TV advertising, means that John West are almost as famous for our commercials as we are for catching fish. Especially the ad about the fisherman trying to pinch the salmon from the kung-fu kicking bear. That was probably the most talked about commercial of its time and when you see it again it’s easy to see why.
We’re carrying on the tradition of great advertising in our latest TV commercials too, featuring some tall tales on the high seas starring our very own fishermen. You can also find out from these ads how to trace your can of John West fish right back to where it was caught.