With traceability in place, we can track every product – from catch to consumption – and we can ensure our suppliers abide by the same sustainability commitments as us. 

Through transparency, combined with our broad range of initiatives to improve the sourcing of seafood, we are delivering against the United Nations’ Sustainable Development Goal to protect and nurture life below the water. And we are also ensuring the health, productivity and resilience of the global environment now and for generations to come.