About John West
Our Product ranges
Healthy Living
Cooking with us
Our news & events

Our Partnership with WWF Our Ongoing Commitment - Year Two

Traceability and Legality

John West’s group in Europe continuously carries out a risk assessment to identify any Illegal, Unreported & Unregulated (IUU) fishing. Following this assessment, we activate plans to tackle any issues that come to light to reduce the risk of any IUU.

Promoting Improvement

John West’s group in Europe are actively engaged in management policy improvements regarding tuna, set out by the RFMO (Regional Fisheries Management Organization). Specifically, this means supporting the adoption of Harvest Control Rules, in particular in the Indian Ocean.

Transparency and Engagement

The purse seiners used to catch John West tuna are listed on the ISSF ProActive Vessel Register (PVR). The PVR provides validated information regarding a vessel’s implementation of specific best practices designed to improve responsible practices in tuna fishing.

Vessels on the PVR agree to undergo regular auditing. Level 1 audits are conducted by ISSF and assess the vessel attributes and other details that are required as part of the application. Level 2 and 3 audits are conducted by MRAG Americas on a sample of PVR vessels as a means of verifying that vessels have and continue to meet the ISSF Commitments. Level 2 and 3 audits are conducted independent of ISSF.

Interested parties can view a vessel’s compliance or non-compliance with each of these best practices by viewing the public PVR database.

We employ a third party to audit the tuna vessels within our supply chain to ensure they comply with the regulations on IUU, the ISSF requirements, Thai Union Europe’s fish sustainability policy as well as Thai Union’s Business Ethics and Labour Code of Conduct.

Promotional Content

Discover the story behind your can

Discover the story behind your can

Enter your can code and see exactly where your succulent wild fish came from.

Trace your can

The John West range

The John West range

There's more to us than just tuna. Why not explore our many other fish options.

View our products

The John West story

The John West story

Discover the man behind the can, along with the many milestones of our time at sea.

Tell me more