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Traceability & Sustainability Promise

Traceability & Sustainability

Introduction

At John West, we know how important it is to protect our oceans and seas – without them we wouldn’t be able to bring you our wide range of seafood products.

In order to look after the marine environment, we need to know exactly where all of our fish comes from. In fact, we know the origins of every product in our range and we are committed to sharing this detail with all our customers, starting with tuna and rolling out across our other seafood ranges over the next 18 months.

You can find out all this information by using our Can Tracker. Type in the code and we will tell you everything you need to know about where your fish comes from. Read our Sustainability Promise.

How We Fish

How We Fish

John West sells a range of seafood products all of which are caught in accordance with the United Nations Convention on the Law of the Sea.

Where We Fish

Where We Fish

All of our fish are sourced from areas that have healthy stock levels and we have strict respect for quotas allocated to each fishery.

Committed to a sustainable supply chain

Committed to a sustainable supply chain

We are the only UK and Ireland canned seafood manufacturer to allow customers to see exactly where their fish was caught and even the name of the boat which made the catch. You can see where your tuna was sourced by entering your unique code here on this website.

Partnerships with Industry Bodies

Partnerships with Industry Bodies

Across all the products in our range we continue to work with our suppliers, governments, the EU and NGOs to maintain, improve and update on all environmental aspects of the food supply chain.

International Seafood Sustainability Foundation (ISSF)

International Seafood Sustainability Foundation (ISSF)

John West is a founding member of the International Seafood Sustainability Foundation (ISSF) which brings together scientists, the industry and the environmental NGO community to achieve sustainable tuna fisheries.

Dolphin Safe

Dolphin Safe

Our partnership with the Earth Island Institute helps us ensure that all the tuna in our canneries is dolphin safe. In fact, the EII founded the Dolphin Safe programme in close collaboration with us over 20 years ago.

Our Fleet and Factories

Our Fleet and Factories

We are the only UK and Ireland canned seafood manufacturer to wholly own a fleet of vessels. Owning our own fleet ensures we have visibility of our whole fishing supply chain right from the fishermen who make the catch, to the people who clean each fish and make it ready to be canned.

Marine Stewardship Council (MSC)

Marine Stewardship Council (MSC)

John West has a close affiliation with the MSC and is a strong supporter of the MSC’s mission to encourage and promote responsible, sustainable fishing practices globally.

Promotional Content

The John West range

The John West range

There's more to us than just tuna. Why not explore our many other fish options.

View our products

We're proud to be recognised as dolphin safe

We're proud to be recognised as dolphin safe

Read our Sustainability Promise to find out more.

Sustainability Promise

Find out why we love fish so much

Find out why we love fish so much

Discover the many health benefits of our fish and learn about our latest innovations.

Why we love fish